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Before starting his own literary agency – The Ruppin Agency – Jonathan spent more than two decades working with books and authors, and the many people who connect them to the reading public. He worked for chain and indie booksellers – on the shopfloor, online, and for many years, at head office, giving him a first-hand knowledge of what makes readers buy books, and how bookshops decide on what to stock among the six-figure quantity of new books published every year.

He has also worked for publishers and agents, judged literary awards, appeared across the media, interviewed hundreds of authors, and consulted for publishers, literary journals, festivals, editorial services and prizes.